1. Acceptance of Terms
By subscribing to and using Mifu's platform, you ("Brand") agree to these Terms & Conditions ("Agreement"). This Agreement governs your access and use of the platform and participation in influencer campaigns.
2. Subscription & Platform Fees
- Subscription Fee: You agree to pay a monthly subscription fee based on your chosen plan tier:
- Starter: £299/month for up to £10,000 campaign spend
- Growth: £499/month for up to £20,000 spend
- Scale: £999/month for campaigns with £20,000+ spend.
- Platform Fee: A percentage of your actual campaign spend is also charged monthly:
- Starter: 15% of spend
- Growth: 10%
- Scale: Less than 10%
- Billing: The subscription fee is payable monthly in advance. Platform fees are calculated and invoiced based on campaign spend during the billing period.
- Additionals: Some tiers may include advanced features, like AI-matching, analytics, priority support, or CRM integrations. Your exact features are determined by your subscription tiers.
- Cancellation: You may cancel at any time. Cancellation takes effect at the end of the current billing month.
3. Campaign Addenda
Each campaign remains subject to a separate Campaign Addendum detailing deliverables, timelines, fees, and usage rights. If silent on licensing, the default license granted to the Brand is non-exclusive, royalty-free, worldwide, for 12 months post-approval.
4. Brand Obligations
- Provide accurate campaign briefs and materials for execution.
- Review deliverables promptly and adhere to platform usage obligations.
- Ensure all campaign materials are compliant with advertising, consumer protection, and data protection laws.
5. Intellectual Property
- You retain IP in your content.
- Mifu may use anonymized campaign data (e.g., screenshots or aggregated insights) for internal analysis or marketing - unless you provide written objection.
6. Data Protection
- Both parties comply with GDPR/UK GDPR and applicable data laws.
- Brands must ensure any personal data shared with Mifu is supported with a lawful basis.
- Processing of personal data is governed by Mifu's Privacy Policy and Data Processing Agreement.
7. Content Standards
Brands must not request or approve influencer content that is misleading, offensive, discriminatory, unlawful, or harmful to Mifu's reputation.
8. Liability & Indemnity
- Mifu's total liability is capped at the subscription fee plus platform fees paid by Brand in the prior 6 months.
- Indirect or consequential losses are excluded.
- Brand indemnifies Mifu against liability from unlawful or infringing content provided by the Brand.
9. Termination & Suspension
- Mifu may suspend or terminate your access for non-payment, breach of the Agreement, or unethical conduct.
- Termination does not affect accrued rights or obligations.
- Upon termination, your subscription ends and you forfeit access to the platform.
10. Governing Law & Jurisdiction
This Agreement is governed by the laws of England & Wales, unless the Campaign Addendum specifies otherwise. Disputes default to the courts of England & Wales.