Campaign Content
Quality content, accelerated by Alex
Real creator content from real campaigns — managed end-to-end by Mifu
A new era of Influencer Marketing.
Meet Alex.
The new co-worker shaking up influencer marketing. Not another dashboard, not another database, she is your new colleague.
try me!
Trusted by marketing teams at leading brands
Tools give you dashboards.
Mifu gives you a team member.
Stop stitching together 5 platforms and chasing creators across spreadsheets. Tell Mifu what you need — your campaign goes live in an hour.
The Old Way
instagram.com/explore
Search creators...
TT
Outlook — Inbox (47)
Re: Collab inquiry?No reply
Re: Partnership briefPending
Re: Re: Re: Rates??Ghosted
DriveCampaign Assets
📄Creator_Briefs_v4_FINAL.docx
📑Contracts_unsigned (3).pdf
📊Content_approvals_???.xlsx
TikTok
Awaiting creator response...3 days
Application under review5 days
Invite expiredFailed
campaign_tracking_v3_FINAL(2).xlsx
A
B
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Status
Reach
Cost
2
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6 tools, 3 months, countless hours. Endless chaos.
The New Era
Alex
Online
Launch a summer campaign with 50 lifestyle creators for glossier.com — focus on TikTok and Instagram Reels
Found 62 creators matching your brief. Here are the top 50 — approve to proceed:
Approve 50Review list
Approved — go ahead
Briefs sent and contracts signed. I've reminded all 50 creators to post today — campaign is live.
Creators briefedContracts signedReminders sentCampaign live
One conversation. <3 hours. Done.
3 weeks
Industry average
→
<3 hours
With Mifu
Meet AlexRun more quality campaigns,
Run more quality campaigns,
let Alex do the heavy lifting.
Research & Strategy
Alex researches your brand presence across your website and socials, analyses what people say about you online, and builds audience, influencer, and content segments — then writes up a campaign brief for Paid Partnerships, Gifting or UGC for your approval.
Alex
Scanning your website
Checking socials
Analysing brand sentiment
Building audience segments
Mapping influencer segments
Writing campaign brief
Success Stories
Real results driven by Mifu
See how leading brands are driving measurable outcomes with Mifu
Non-Profit
296K
Reach
5.35%
Engagement
91% ↑
ROI
Heal Rewilding
17 eco-conscious micro-influencers amplified the charity's Sponsor a Square campaign across Instagram and TikTok.
Read case study
Entertainment
3.72M
Reach
8.2%
Engagement
£3.04 CPM
ROI
Back to Black
StudioCanal partnered with Mifu to promote the Amy Winehouse biopic through cross-niche creator storytelling.
Read case study
Beauty
6.3M
Reach
16%
Engagement
£0.07 CPE
ROI
e.l.f. Cosmetics
Macro creators transformed e.l.f.'s Cosmetic Criminals film into viral TikTok comedy, turning makeup theft into relatable entertainment.
Read case study
Testimonials
Marketers who've made the switch
From spreadsheets and scattered tools to one AI-powered workflow.
“By engaging with and organising micro-influencers on our behalf, Mifu greatly increased the reach of our mission which resulted in demonstrably higher engagement and following of our own social media channels.”
Ruby Batt
Communications Officer, Heal Rewilding
“Mifu's selection of creators, especially TikTok musicians and cross-niche influencers, captured that perfectly. The campaign achieved huge reach within both the music and lifestyle communities.”
Sofia Anwar
Senior Digital Marketing Manager, STUDIOCANAL UK
“Mifu helped us turn a film launch into a viral moment. The creators they matched us with brought authentic comedy that resonated far beyond our expectations.”
Sarah Chen
Social Media Lead, e.l.f. Cosmetics