Mifu Privacy Policy

1. Who We Are

Mifu Ltd ("Mifu", "we", "our") provides an AI platform for influencer marketing. We are the data controller of the personal data we collect from users of our platform.

2. What Data We Collect

• Account Information: name, email, contact details, company information.
• Campaign Information: briefs, influencer details, deliverables.
• Payment Information: billing details, invoices (processed by secure third parties).
• Usage Data: log data, device information, cookies/analytics.

3. How We Use Data

• To provide and operate the platform.
• To process payments and manage campaigns.
• To communicate with brands and influencers.
• To monitor compliance with our Terms.
• To improve our services and analytics.
• To comply with legal obligations.

4. Legal Bases (UK GDPR/GDPR)

We rely on:

• Contract: to deliver services.
• Consent: for marketing communications and optional cookies.
• Legal obligation: e.g., tax records.
• Legitimate interests: improving services and preventing fraud.

5. Sharing of Data

We may share data with:

• Influencers/Brands involved in a campaign.
• Service providers (hosting, payment, analytics).
• Regulators or legal authorities where required.
• No data is sold to third parties.

6. International Transfers

If data is transferred outside the UK/EEA, we use appropriate safeguards (e.g., Standard Contractual Clauses).

7. Data Retention

We keep data as long as necessary for the purpose collected, or as required by law (e.g., tax = 6 years).

8. Your Rights

You may:

• Access, correct, or delete your data.
• Object to or restrict processing.
• Withdraw consent (where applicable).
• Lodge a complaint with the ICO (UK regulator).

9. Cookies

We use cookies for essential functions, analytics, and marketing. See our Cookie Policy for details.

10. Contact Us