Heal Rewilding
17 eco-conscious micro-influencers amplified the charity's Sponsor a Square campaign across Instagram and TikTok.
296K
Total Reach
5.35%
Engagement Rate
91% ↑
ROI
Campaign Objective
Raise awareness for UK biodiversity and drive donations for the Sponsor a Square campaign through authentic creator partnerships.
Challenge
As a small charity with limited resources, Heal Rewilding needed to reach environmentally conscious audiences at scale without a large marketing budget.
Approach
Mifu identified and partnered with 17 eco-conscious micro-influencers whose audiences aligned perfectly with Heal Rewilding's mission. The campaign focused on authentic storytelling across Instagram and TikTok, showcasing the charity's work and the impact of individual donations.
Results
The campaign reached 296,650 followers with an exceptional 5.35% average engagement rate, significantly higher than industry benchmarks. Most importantly, the campaign drove a 91% increase in donations and purchases, directly supporting Heal Rewilding's conservation efforts.
- ✓91% increase in donations/purchases
- ✓296,650 followers reached
- ✓5.35% average engagement rate
Highlights
- ★Perfectly matched creators with aligned audiences
- ★Authentic content that resonated with eco-conscious viewers
- ★Cross-platform strategy maximised reach and engagement
- ★Direct measurable impact on charitable donations
“By engaging with and organising micro-influencers on our behalf, Mifu greatly increased the reach of our mission which resulted in demonstrably higher engagement and following of our own social media channels.”
— Ruby Batt, Communications Officer, Heal Rewilding